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E-Commerce

The MBA curriculum in the E-commerce specialization applies economic principles to teach you how the Internet can be used to create exciting new business opportunities. This specialization is designed to teach you how to integrate the Internet into broader company marketing and strategy efforts.

The MBA curriculum in this specialization includes the following courses:

• ECO 521 Game Theory and Information Economics

  Major topics include analyzing simultaneous and sequential games (Nash equilibrium, backwards induction, sensitivity analysis), valuing information, information as a commodity and information markets, problems of information asymmetry (including moral hazard and adverse selection), and auctions. (3 credits)

• MKT 581 Principles of Internet Marketing

  Major topics include the collection and use of online customer data, attracting customers to a web site, using a web site to create customer value, transitioning customers to online purchasing, and competition strategies in industries with both online and traditional channels. (3 credits)

• MGT 563 Introduction to E-Commerce

  Electronic Commerce (EC) examines transactions that take place over networks, primarily the Internet. EC is the gateway for international business that transcends the barriers of time and distance. It is the process of electronically buying and selling goods, services, and information. This course will study what EC is, how it is being conducted and managed, its major opportunities, limitations, issues and risks and how businesses can leverage Internet technologies to gain a competitive advantage. (3 credits)